Can You Boost Sales By Doing Good? Tips for the small business owner

Amey Stone on 'WalletPop' has an interesting post about the Kiva card. She points out that it is unique as a cause related marketing effort specifically for small businesses. She quotes, "There is a huge opportunity here for small businesses to gain market share and take on the big boys in whatever sector they are working in through smart cause marketing efforts..." She highlights a few tips on how small companies can benefit from cause marketing:

• Don't just support your own pet cause.
• Do it in a way that will provide real benefit to a cause
• Don't think that you can charge more.
• Start small. 

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