Doing Good & Making Money: Top 5 reasons to promote your worthy causes

Corporate social responsibility (CSR) and cause related marketing (CRM) are more than buzz words today. All things being equal, most consumers would rather do business with a company 'that stands for something beyond profits.'

Obviously, many small business owners and entrepreneurs support causes that are important to them. However, too many keep their activities to themselves and don't recognize the value in sharing their involvement with their customers.

"Embracing a cause makes good business sense." The KivaB4B program provides one easy option, but any little effort to promote your good work can go a long way. Here are the top 5 reasons to promote your worthy causes:

1. It makes you memorable. There's so much competing for everyone's attention. Your unique commitment to something worthy makes you stand out in your customers' minds (and hearts).
2. It works. Big businesses have been building cause related marketing campaigns for years.
3. It helps integrate different aspects of your life. Bringing worthy causes into the business sphere of your life helps break down some of the artificial barriers between "work and life."
4. It provides opportunities for media coverage. With a little effort, you may be able to share what you're doing with local media. They're always looking for interesting stories!
5. It makes you feel good. You have a way to put more energy into something important in your life.