Jama Software asked themselves a typical business question:
"Where should we invest our marketing budget to create awareness and generate leads for our product in the most cost-effective way?"
The answer they came up with was to get rid of Google Adwords and use the money instead to fund Kiva loans. Why? They explain:
"So, the experiment is to see if we can raise enough awareness and trials through this indirect pr channel to replace the paid search ads on Google - If we can, we'll make it a permanent switch...
We call it the "You Try. We Give. Program." The more people that learn about Jama Software and do a free trial of Contour, the more new customers we sign on. The more our business grows, the more loans we're able to give to Kiva entrepreneurs."
ReadWriteWeb found the post on Jama's Blog...so it seems to be working already.
This is just a great example of how a small business can creatively deploy a cause related marketing program with a nonprofit like Kiva.
"Where should we invest our marketing budget to create awareness and generate leads for our product in the most cost-effective way?"
The answer they came up with was to get rid of Google Adwords and use the money instead to fund Kiva loans. Why? They explain:
"So, the experiment is to see if we can raise enough awareness and trials through this indirect pr channel to replace the paid search ads on Google - If we can, we'll make it a permanent switch...
We call it the "You Try. We Give. Program." The more people that learn about Jama Software and do a free trial of Contour, the more new customers we sign on. The more our business grows, the more loans we're able to give to Kiva entrepreneurs."
ReadWriteWeb found the post on Jama's Blog...so it seems to be working already.
This is just a great example of how a small business can creatively deploy a cause related marketing program with a nonprofit like Kiva.
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