Paul Marsden on his ClickAdvisor blog wrote a very flattering post about Advanta's two latest initiatives, ideablob.com and kivaB4B. He referred to them as 'crowdsourcing' and 'crowdfunding' platforms. I hadn't heard the term 'crowdfunding' before, but it definitely describes Kiva well. I don't think we could have gotten a quote as supportive as this even if we went out a did a pay for blog post kind of program (hmmm....how much do those cost?). Paul says, "In a nutshell, we think kivab4b is brilliant. We just wish Advanta cards were available in the UK - we'd change credit card providers in a flash for this, it's brilliant marketing, smart use of digital media, and exemplary CSR. Other brands - particularly, financial services brands, could learn from this..."
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