Advanta Adds Charity Component to Affiliate Program

Advanta Adds Charity Component to Affiliate Program

Affiliate Program Raises Money for Kiva.org through the KivaB4B Project

SPRING HOUSE, Penn, July 22, 2008 - Advanta Corp. (NASDAQ: ADVNB; ADVNA) has announced that it will use its affiliate marketing program, through Advanta Bank Corp., to make charitable donations to Kiva. For every new Kiva BusinessCard customer acquired through the affiliate marketing channel, Advanta will make a charitable donation to Kiva in the affiliate's name.* Affiliates will continue to receive their negotiated bounty.

"We see our relationships with affiliates as another opportunity to support entrepreneurs in developing countries," said Ami Kassar, Advanta's Chief Innovation Officer. "Not only are we empowering the small business community to help businesses in the developing world, we are going to empower our affiliates, too."

KivaB4B is a joint initiative between Advanta and Kiva - two organizations that uniquely help entrepreneurs and small business owners. The KivaB4B Project encourages small business owners to support entrepreneurs in the developing world by making grants to seed their business ventures. In recognition of their participation in the Project, Advanta provides the small businesses with resources to market their philanthropic activities to their community. Advanta also provides a financial incentive. If a small business owner uses an Advanta BusinessCard to make a grant to Kiva for an entrepreneur, Advanta matches the grant, dollar for dollar (up to $200 per account, per month).**

*For information about the terms, conditions and limitations of the Kiva donation initiative, please contact Jennifer Sherlock at jsherlock@advanta.com. For information about the terms, conditions and limitations of the affiliate program generally, please visit www.linkshare.com.

**For information about the terms, conditions and limitations of the KivaB4B Project, please refer to the Matching Program Terms and other disclosure links on www.kivab4b.org. 

About Advanta

Advanta was founded in 1951 by Jack Alter, a Philadelphia school teacher, who wanted to help fellow teachers get access to capital. Today, Advanta is one of the nation's largest credit card issuers (through Advanta Bank Corp.) in the small business market. Advanta continues to find ways to connect with and inspire the small business community through projects like ideablob.com and other initiatives that benefit the lives of entrepreneurs.  Learn more about Advanta at www.advanta.com.

About Kiva

Kiva.org (www.kiva.org) is the world's first person-to-person microfinance website, empowering individuals to provide funds directly for the benefit of an entrepreneur in the developing world. Founded in 2005 by Matt and Jessica Flannery, Kiva.org's mission is to connect people, through microfinance, to alleviate poverty. Kiva.org currently connects givers in more than 50 countries with entrepreneurs in 39 developing countries, through 62 microfinance partners. Kiva.org is headquartered in San Francisco.

 
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Media Contacts

David M. Goodman
Vice President, Communications
215-444-5073
dgoodman@advanta.com

Jennifer Sherlock
Manager, PR and Events
215-444-5592
jsherlock@advanta.com

Christina Witz
MWW Group
212-827-3753
cwitz@mww.com