SubscribeAugust 2008 Archives
Laguna Beach & Kiva
Bryan McDonald was featured in the Laguna Beach Coastline Pilot - The article highlights how he has always made charity part of his business. He's now using Kiva as a way for his business to give back.
The Relationship Matters
Paul Jones, who writes for the cause-related marketing blog shared some lessons he's learned from bad CRM pitches by PR agencies. One of the lessons is to make sure to "think hard about the relationship you're proposing." This made me reflect on Kiva and small businesses.
Kiva is the perfect fit for a small business cause-related marketing campaign. Kiva incorporates so many causes - poverty, human rights, sustainability - so it's sure to strike a chord with almost every passion. However, Kiva's secret sauce is that it provides a unique connection for a business person to help another business person. I don't know too many other organizations, on a CRM level, that can appeal to such a broad spectrum of small businesses.
Transparency for microcredit lending organizations
Tamara Schweitzer who runs a great blog on Inc.com all about Kiva, posted about a fascinating new initiative. A few days ago, at the MicroCredit Summit in Bali , organizaers announced the launch of Microfinance Transparency, "a
non-governmental organization designed to publicly report the interest rates of
lending institutions worldwide. The US-based initiative is headed by industry
expert Chuck Waterfield, and is backed by Muhammad Yunus, founder of
Bangladesh-based lending institution Grameen Bank, and by Summit Campaign director, Sam
Daley-Harris. The organization already has a substantial list of endorsers,
including co-founder and executive director of Kiva,
Matt Flannery."This initiative is extremely important as more and more organizations get involved in microcredit...although microcredit needs to operate in a fair market, there will be unscrupulous organizations that try to take advantage of the poor. This is a great step towards keeping all actors accountable.
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